// ABOUT US & BRAND STORY
Let's Go Scrunchiesyour hair's new BFF 🎀
Started by someone who just really loved cute scrunchies and couldn't find them anywhere — so she made them herself. Now we're turning basic hair days into main character moments.
500+
Unique products
12,000+
Happy customers
4.9 / 5
Average rating
1+
Years of craft
Anindita & Dibakar
The duo behind every drop ✦
// HOW WE BEGAN
A love for scrunchies that became a whole vibe
Welcome to Let's Go Scrunchies (LGS) — started by Anindita Ghosh Roy Baruri (aka the creative brain & Founder/CEO). What began as a personal obsession with finding the perfect cute scrunchie turned into an entire brand because she couldn't find what she wanted — so she made it herself.
LGS is all about turning basic hair days into main character moments — whether that's your everyday bun that hits different or an extra AF statement drop for when you want all eyes on your ponytail.
Running the show behind the scenes is Dibakar Baruri (COO & the operations wizard) — making sure every order gets to you perfectly and the whole LGS machine keeps moving without a hiccup.
// WHAT WE STAND FOR
Our Values
Specialized Embroidery
Custom-stitched designs that turn a simple accessory into a keepsake. Each pattern is crafted to tell your story — no two pieces are ever quite the same.
The Perfect Hold
Expertly designed scrunchies and hair claws that provide a secure fit without damaging your hair — because beauty should never come at a cost to your strands.
Aesthetic Versatility
From bold Fuchsia Pink and Lemon Yellow palettes to soft, sophisticated neutrals — our range moves effortlessly from everyday wear to special occasions.
Quality First
Every item is inspected for "Satisfied Quality" — ensuring the stitching, elastic, and fabric meet our standard for excellence before it reaches you.
// HOW WE MAKE IT
From idea to your hands
Design
Each pattern is sketched by hand — inspired by bold palettes, personal stories, and the textures we love.
Embroider
Custom stitching brings every design to life, turning fabric into a wearable keepsake unique to you.
Inspect
Every piece is checked for quality — stitching, elastic tension, and finish all verified before it ships.
Deliver
Wrapped with care and shipped directly to your door, because the unboxing is part of the experience.
// THE PEOPLE BEHIND THE PIECES
Meet the duo
Anindita Ghosh Roy Baruri
Founder & CEO
The creative brain behind LGS. Anindita turned her obsession with cute scrunchies into a whole vibe — designing every drop and making sure your hair has its main character moment.
Dibakar Baruri
COO & Operations
Running the show behind the scenes. Dibakar makes sure every order gets to you on time, every process runs smooth, and the whole LGS machine keeps vibing without a glitch.
A scrunchie is never just a hair tie — it's a mood, a statement, a tiny piece of who you are. We make sure it's extra AF and worthy of every main character moment.
— Anindita Ghosh Roy Baruri, Founder & CEO
✦ FAQ
Questions about us?
Here are the things people ask most often about Let's Go Scrunchies.
Still have questions?
Email Us✦ READY FOR YOUR MAIN CHARACTER MOMENT? ✦
Browse our collection
500+ handcrafted pieces waiting to find their person. Free shipping on orders above ₹1499.